Whenever you are preparing to conduct an important corporate event, whether an internal meeting of the company’s employees or a public presentation of a new product or meeting with shareholders, having a professional-looking video to present during the event can make a crucial difference in its outcome. However, creating an effective video requires expertise in videography, editing, motion graphics and more. Using consumer software to edit clips together yourself often results in a rather clumsy, looking like a piece of work done by an amateur. This is why you should hire professional video editing services for corporate events.
The Importance of Professionally Editing the Videos
A professionally edited event video serves multiple key purposes:A professionally edited event video serves multiple key purposes:
- Sets the tone and energy level: A high-quality, engaging, and well-edited opening video can set the tone for the event and keep everyone – the live audience and the online viewers – engaged. Features like dynamic cuts, music matching, and the use of interesting B-roll contribute to audience engagement and interest.
- Streamlines messaging: An overview video is useful in clearly and professionally presenting key information such as capabilities, achievements and event schedules in one neat clip. This helps to make sure that all the stakeholders are on the same page almost immediately.
- Enhances retention: The studies also reveal that through video the rate of remembering important information is over 65% higher than through texts alone. Effective event videos enhance the prospect of audiences assimilating and retaining information passed across.
- Expands reach: While the polished highlight reel can continue to circulate and promote your content and brand beyond the event, on YouTube, social media and your website.
Though it is possible to avoid spending money on a professional videographer and do the videos in-house, most corporate marketing departments are not creative enough or technically competent enough to edit videos properly. It is always recommended that editing should be done professionally by experienced editors and video makers who have mastered the art of putting together good quality videos with the message and purpose of the video in mind to ensure maximum audience response. Trust their creativity to make your event videos stand out.
Essential Skills of Event Video Editing Experts
Okay, so what’s left for professional video editors to do? From pre-production planning through post-production polishing, their skills, expertise and toolsets drive video success:From pre-production planning through post-production polishing, their skills, expertise and toolsets drive video success:
Pre-Production Consultation
- Concept building: The best video teams work as real collaboration partners, discussing strategy and direction of your event videos and their design based on your objectives, target audiences and key messages.
- Storyboarding: They plan the shooting sequences and the flow of the shoot through elaborate video storyboards and shot list in advance. This makes actual shooting and editing very efficient.
- Style guidance: Depending on a brand and the desired mood, the editors provide recommendations for the lighting, filters, motion graphics, and music early on to maintain the brand identity and mood.
- Optimized Shooting
- Cinematography: High end videographers capture the right vantage points, right view, right zoom and the right movement to capture good uncluttered and interesting footage that is appropriate for editing.
- Interviews/speeches: Seasoned crews skillfully capture clear-lighted interview and presentation full HD videos with professionally mixed sound that fits the video edits.
- B-roll/supplementary: Cinematic b roll footage, graphical overlays, product visuals and lifestyle video make smooth scene transitions while enhancing messages.
Post-Production Editing Magic
This is where the professionals truly shine, using state-of-the art technology to assemble a sleek video flow.
- Pacing and continuity: Professional editing ensures that the energy of the audience is kept up and transition from one part to the other is smooth.
- Motion graphics and effects: Custom motion graphics, animations and effects effectively captures the attention of the viewers and increases engagement.
- Music and sound mixing: Having background music that elicits the right emotions and varying the volume levels blend the viewing experience.
- Color correction and filters: Sophisticated color grading tools generate the required tones and appearances that correspond to the event branding and themes.
It is highly convenient for professionals, but technically very difficult to combine all these elements for an amateur. As for professional video editors, they can easily deal with it.
It is therefore advisable to engage the professionals in event video to enable the process to be accomplished as follows.
No matter what your next corporate event may be, don’t take the risk with subpar, self-produced video. Engaging professional video editing services ensures that you get a high quality highlight reel for your performance, especially during live performances, and your brand goes viral. Overall, enhancing polished event video content leads to higher event outcomes, improved branding, more effective messaging, and increased reach even after the event is over.
